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Category Archives: Marketing
Don’t skimp on branding by Guest author Jena Rodriquez
So many people are getting laid off from their jobs these days, yet instead of getting a new job, they are starting their own business. This is happening to some attorneys. THIS is exciting! I love when the entrepreneurial spirit … Continue reading
Posted in Business skills, Marketing, Trial lawyer skills
Tagged branding, Jena Rodriquez
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Your million dollar brand by Guest Author Jena Rodriquez
Many times I get the question “What really is branding?” plus, the person asking says, “I am a little embarrassed to ask; it may be a stupid question”. BUT here is the honest truth! LOTS AND LOTS of people do … Continue reading
Three Techniques Guaranteed to Engage Your Audience by Stephanie Scotti
While visiting a friend recently in Chapel Hill, NC, we attended a lecture on the University of North Carolina campus. When the speaker started presenting, I noticed that the audience — which ranged in age from 6 to well over … Continue reading
Tips for Cold Calls by Caryn Kopp
Are you making calls to prospects? Being Prepared for Objections One thing I can tell you about objections: if you can’t overcome them, you’ll never close the sale. Here are 3 tips to stay in control so you can get … Continue reading
Posted in Business skills, Legal nurse consulting, Marketing
Tagged Caryn Kopp, cold calling, Path to the Cash
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Making the Most of Trade Shows by Caryn Kopp
Schedule Post-Trade Show Follow Up On Your Calendar. Make immediate contact your HIGHEST priority when you return to the office. Use your calendar to block out the morning you return to the office to complete sales follow up. Think of … Continue reading
Reaching Out with LinkedIn by Alice Adams
Are you LinkedIn? Why not? I have found consulting work and met new clients through LinkedIn. Have you? If you are like me, the prospect of cold call marketing leaves you a little…cold. How can you market yourself to potential … Continue reading
Fill Your Pipeline In December
Why late December is a great time of year to reach Decision Makers Why spend the last two weeks of December cleaning out files when you could be filling next year’s pipeline with new business? Most business owners and salespeople … Continue reading
LinkedIn Tips
LinkedIn is a networking site that is increasingly being used by business people to connect for professional networking. It improves your search engine ranking and has applications which add even more information about you and your firm. 1. How do … Continue reading
Tips for Websites
I love Web sites. I absolutely think they’re necessary. I do not think that anyone in this current year should go without a Web site. Think about your own business. How long has it been since you’ve actually flipped through … Continue reading
Forging Bonds with Clients
The successful LNC or attorney (referred to hereafter as business owner) is one who is able to establish and maintain productive, on-going relationships with clients. The success of a business depends on the regular, consistent flow of work over time. … Continue reading
