Category Archives: National Speakers Association

A Model for Understanding Product Development by Pat Iyer

Posted on January 13, 2010 by Pat Iyer

How do you determine if you should expand the services of your company? Should your law firm branch into another area? Should your legal nurse consulting firm start offering a new service? Which expansions are high risk? When should you … Continue reading →

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So You Want to be Published: Tips From an Experienced Author by Pat Iyer

Posted on November 11, 2009 by Pat Iyer

On October 15, 2009, I was interviewed by Dick Bruso, the chair of the National Speakers Association Writers and Publishers Professional Expert Group, for a teleseminar. I have written, coauthored, or edited over 120 books, online courses, chapters, case studies … Continue reading →

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The J Curve of Change by Pat Iyer

Posted on October 26, 2009 by Pat Iyer

You know those eureka moments when you hear a concept that immediately makes sense? Yesterday I was listening to an audio CD from the 2009 National Speakers Association when I learned about the J curve. A management principle from the … Continue reading →

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What are defining moments? by Pat Iyer

Posted on April 8, 2009 by Pat Iyer

Defining moments are created during the delivery of the anecdotes, explanations or stories that make the potent points about your client or your position. They can be delivered at any time during a trial: in opening or closing statements and … Continue reading →

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