Posts Tagged ‘communication skills’

Improving the “stickiness” of your big ideas by guest author Stephanie Scotti

Monday, August 30th, 2010

made to stickThe title of this book certainly “stuck” with me over the past few months – it seemed it was being mentioned wherever I went. When I finally picked up my own copy and brought it on a recent flight, I was glad I did. Like a fun, upbeat friend, Made to Stick kept me company during the trip, with content that was at once entertaining, educational and exhilarating. Accomplished educators and idea collectors Chip and Dan Heath offer up practical, tangible strategies for making your ideas stick – a concept that should resonate with any presenter faced with a high-pressure, high-stakes situation.

Made to Stick is a book that will likely transform the way you communicate ideas. Here’s just a sampling of some thoughts from the Heath brothers that captured my attention:

Curse of Knowledge
Like sliced bread or indoor plumbing, once we know something, it’s hard to remember life without it. Knowledge is often “cursed” by being taken for granted, and it becomes difficult to share what we know in moderation. In an effort to be complete, we can’t discern the most important information we’d like to leave with our audience, and run the risk of overwhelming them. We keep going…and going…and going, and what sticks? Absolutely nothing. Check out the six principles outlined in Made to Stick that will help you overcome the dreaded Curse of Knowledge.

Velcro® Theory of Memory
Velcro material has two sides: one covered in thousands of tiny hooks, the other in tiny loops. Press the two together, and presto! – they stick. Our memories work the same way, with an infinite number of loops just waiting to cling to an idea with lots of hooks. The more hooks an idea has, the better it sticks. Think about a favorite class where the information presented really “stuck” with you. What did that instructor do to help Velcro that information to your brain? When developing your next presentation, stop and ask: How can I add more hooks to my content via interactivity, stories, or stronger visuals?

Human Scale Principle
What’s something we can all do better? Make statistics more human and dynamic. Made to Stick references a 1992 press conference where the Center for Science in the Public Interest revealed that the typical medium-sized buttered popcorn at a neighborhood movie theatre contains more artery-clogging fat than a bacon-and-egg breakfast, lunch of a Big Mac and fries, and a steak dinner with all the trimmings — combined. Certainly something we could easily grasp. Remember: The power is not in the numbers themselves, but rather in their scale and context.

Here’s a nice bonus …
Sprinkled throughout this accessible, quick-reading text are eight “Idea Clinics” filled with practical tips for applying what you’ve read in a fun, realistic way. In completing all eight clinics, I gained some intriguing new insights, while also being reminded of important “sticky” factors that were already on my radar. For example, Made to Stick challenges readers to distill the essence of their message, get back to core principles, and communicate in a memorable way — advice that parallels Professionally Speaking’s own C.O.D.E. process.

Whether you’re a non-profit, an entrepreneur, or a corporate executive, Made to Stick delivers some terrific tools for improving the way you communicate ideas. In fact, it got me so revved up that I overhauled an upcoming presentation to make it extra sticky! You know a book’s made a real impact when your copy ends up dog-eared, covered in highlighter, and dotted with margin notes. Hope your copy of Made to Stick ends up the same way!

[Post to Twitter]  [Post to Yahoo Buzz]  [Post to Delicious]  [Post to Digg]  [Post to Reddit]  [Post to StumbleUpon]  What are these?

More writing tips

Wednesday, February 10th, 2010

This is the final set of submissions for my writing tips contest.
CD
Another tip is not to forget to write out medical abbreviations in long hand and to include simpler term explanation of complex medical terminology as some documents may be used by legal representatives that do not just deal with medical legal issues.
Deborah Ben-Abu

As for my writing tip I would say “just do it, start somewhere then edit, edit and edit again.” There are so many avenues to write now, I was able to write an article for earticle.com and it was published. Just a starter on advocating for yourself in healthcare but none the less I did it!
Valerie Lane, Springville, CA

I thought I would send my best practice tip “pet peeve”. Do you make sure that you do NOT put apostrophes in abbreviations for multiple tests and/or diagnostic studies? Write EKGs NOT EKG’s, MRIs NOT MRI’s, etc. I see this all the time.
Jane D. Heron, RN, BSN, MBA, Matawan, NJ

Write it and save it. Then in the next day or two, open it back up and read it again. You may see mistakes you did not see the first time. You cannot use this tip if you wait till the last minute to write your report.
Kathie W. Condon, RN, MSN, LNCC, Birmingham, AL

Always try to finish the product so that there is enough time to leave it for a day, or even a few hours, then go back and reread it with fresh eyes. This often allows one to pick up on typos or grammatical errors that one might not pick up on when tired or when one has been working on a piece for a lengthy period of time.
Susan Gunter

When I write using medical terminology or medical words that the computer does not recognize I check for proper spelling and add it to my dictionary for future use. I never assume I wrote the word correctly.
Aileen and Israel ColÒn Jr., Tulsa, OK

My tip for writing is to make sure you send it in a format that the receiver can open. This oversight can delay your report and but more importantly will disappoint the receiver. Customer service is the key. Keep the doors open and send the report in the form they prefer.
Candyce Ross, Tulare, CA

Use action verbs.
Susan B. Priest, MSN, RN, CNS

Join us for a free class on how to stand out as a Legal Nurse Consultant, February 25. See http://www.patiyer.com/lncstandout/index.html

[Post to Twitter]  [Post to Yahoo Buzz]  [Post to Delicious]  [Post to Digg]  [Post to Reddit]  [Post to StumbleUpon]  What are these?

Writing Tips

Monday, February 8th, 2010

computerkeyboardThese are additional entries from my writing tips contest.

Store perfected phrases and language in the autotext feature of your word processing program.  That way, you can just click on a key word and immediately produce the desired text at the correct position within your document.  This is a big, big time saver.
Sue Kelly Paralegal, Red Bank, NJ

Keeping current includes newer uses of language, descriptors, etc. It also means your work product.  Use current styles of paper, fonts, format, display folders, marketing tools, business cards, letterhead, etc.  I find that after being in business since the 80’s, it is essential to update and upgrade all that we do from fashion to products.
Lorraine A. Shoaf RN, BSN, LNCC Legal Nurse Consultant

One of my final checks is to make sure my tense is consistent rather than moving from past tense to present tense and back and forth.  Sometimes a tense change is necessary, but it should not occur at random throughout the document.
Kathy Clark, MS, RN Oklahoma City, OK

My writing tip is in a word, organization.  Did I organize my facts? Is there a flow to the report? The organization of thoughts and facts should start with a beginning, middle and end and make it easy for the editor/ reader to follow the story line.  It also makes reading the report a pleasure.  Understanding that you are writing for a non-medical professional whose forte happens to be verbiage is limitless in value too.

It takes time to write a good report. I find that casual emails are not written with the same intensity that a report or a story is composed with.
Claire Hull, RN, CCM, CLNC

Remember this:  Know your audience and gear your writing accordingly.  If you don’t, your writing could be too technical, not technical enough, or you could miss the mark entirely, writing something for the wrong person or group of people.  If you’re writing for business, you also risk disappointing your client.

For instance, I recently became a staff writer for two local medical magazines, each with a totally different audience.  One is geared towards physicians and office managers; the other has an audience of lay people–”patients”– interested in health and wellness.  I initially struggled with my articles, trying to figure out what the “angle” would be and how to write something that would be of interest.  It then occurred to me that I just needed to remember my audience:  those who are health providers, those that manage their offices, and everyday people (albeit with their own set of demographics) who are interested in improving their health.  Knowing my audience helps me focus on what’s important to each group.
Karen Devin, RN, BSN, Lexington, Kentucky

Join us for a free class on how to stand out as a Legal Nurse Consultant, February 25. See http://www.patiyer.com/lncstandout/index.html

[Post to Twitter]  [Post to Yahoo Buzz]  [Post to Delicious]  [Post to Digg]  [Post to Reddit]  [Post to StumbleUpon]  What are these?

Tips for Writing by Joan Pate

Wednesday, February 3rd, 2010

I ranCD a contest asking for suggestions for writing. This was the winning entry by Joan Pate.

I often have a “writer’s block” of sorts when I sit down to write a report on a case and have used a couple of techniques I used in a previous life as a Navy Public Affairs Officer. These suggestions helped me enormously when writing news releases, articles for publication, particularly on sensitive issues. They may be helpful to others who experience a similar situation.

Before writing a report, I follow the steps listed below and find my reports are succinct, precise and to the point.

1. Read similar material to the issue(s) in the case. This may be articles from the AAALNC Journal, medical legal references, medical references or clinical journals or research. There’s no prescribed period of time to read, but I find that after reading several articles or chapters, the words I need, flow quickly from my head to paper.

2. Using a 5X8 card, I jot down every thought about the report that comes into my head, placed in random fashion on the card. Such words in a ambulatory clinic case might be: clinic SOC, who’s the supervisor, assess/re-assess, verify med dose/action, fall risk, serial vital signs, old injuries?  If what I wrote doesn’t seem to cover the issue, I go back to reading another article and then add more thoughts to the 5X8 card. These thoughts are collated into similar or like topics or headers.

3. Prepare a general outline for the report, just the way we were taught in school with sections like, I. A. B. C., II. A. B. C. D, etc

4. On a separate piece of paper, list all the players in the report, (with full name, position, title) and important dates/times/locations. Double check this information before proceeding. This list is critical to ensuring accuracy in the report.

5. I generally write my opinion first on whatever issue, I was asked to review, and then fill in the sections of the outline with appropriate data and information.

6. I review the written report at least twice before submitting it, with one review after a good night’s rest.

I hope this is the gist of what you were looking for; it was very helpful to me to write the thoughts down this way, because I realized that I was using tools that were very successful in the past.

Joan M. Pate’, MS, RN, Rio Rancho, New Mexico

Join us for a free class on how to stand out as a Legal Nurse Consultant, February 25. See http://www.patiyer.com/lncstandout/index.html

[Post to Twitter]  [Post to Yahoo Buzz]  [Post to Delicious]  [Post to Digg]  [Post to Reddit]  [Post to StumbleUpon]  What are these?

The Language Patrol by Pat Iyer

Monday, February 1st, 2010

I grew up in a household where proper use of English was crucial. The dictionary often joined us at meals as we arguedpedestrian over the correct use of a word or phrase. It was common to gleefully pounce on a slip of the tongue. When I was 10-years-old and riding in a car with my family, I saw a sign and announced to my family that we should watch out for Presbyterians. They howled as they passed the sign that said to watch out for pedestrians. No doubt this story would still make them howl. I choose not to remind them. It took too many years for them to forget.

Many of you grew up with your version of a language patrol. The language patrol helped me develop a fine ear for correct word usage, and that has served me well over the years. I have learned a lot of tips by spending 20 years editing other people’s reports, 22 years writing reports and 30 years writing for publication.

Tips for Checking Your Work Product

Attorneys, paralegals, and legal nurse consultants spend a lot of time writing. Consider these tips as you review your work product:

What is the point of my report? Did I make it?

Is my point credible? Did I supply enough information to establish it?

Did I start with the most important points?

Have I been careful not to assume that the reader knows everything I know about the subject? Have I provided sufficient education to the reader?

If I were the reader, what would be going through my mind right now and after I finish the report? What conclusions would I reach?

Have I mastered the facts? Did I omit or overlook any important points?

Was I clear? Is there any way I can improve the flow or organization of the report?

Did I avoid using passive voice?

Was I too wordy?

Did I ramble?

Did I spell the recipient’s name correctly?

Did I spell other names correctly?

Are my dates correct?

Did I use headers and autonumber each page except the first?

Did I correctly use either block, indented or modified block style in a letter?

Have I been consistent? For example, did I use all numbers for dates or spell out all months?

Is the format of my document consistent in terms of headers, justification, and spacing?

Did I use only one space after an ending punctuation mark and eliminate extra spaces with search and replace?

Did I correctly use singular and plural and possessive words?

Do the sentences flow smoothly, or are they disjointed, run-on, and unorganized?

Are all of my sentences set up with parallel structure?

Are all my sentences complete or did I leave out a subject or verb?

Did I vary sentence structure?

Was I repetitive?

Can I be more precise?

Can I eliminate any words without losing substance?

Are my paragraphs varying in length?

Did I spell and grammar check my document?

Did I read my work product out loud? Did I have to stop to take a breath as I read a long sentence? If so, did I edit the sentence or divide it into two?

Did I include both pairs of items, such as parentheses and quotation marks?

Have I proofread the report, noting my habitual mistakes and words that have been skipped over by the spell checker?

Have I checked my punctuation? Has someone else with a good grasp of writing reviewed my report?

Do you have any tips to share? Send us a comment. Learn more about how to improve writing skills by attending a free teleseminar on 2/25/10. http://www.patiyer.com/lncstandout/index.html for details.

[Post to Twitter]  [Post to Yahoo Buzz]  [Post to Delicious]  [Post to Digg]  [Post to Reddit]  [Post to StumbleUpon]  What are these?

What are defining moments? by Pat Iyer

Wednesday, April 8th, 2009

Defining moments are created during the delivery of the anecdotes, explanations or stories that make the potent points about your client or your position. They can be delivered at any time during a trial: in opening or closing statements and through direct or cross examination, or during negotiations with an adversary.

How do you set off a defining moment? Use

• A pause
• An emphatic delivery
• Music
• An anecdote
• A story
• A quotation
• Silence before and after the defining moment

Allow time to HUD- hear, understand, and digest. Defining moments offer metaphors. They make you memorable, present a key message and help the audience act on the message.

Modified from Brad McRae and Ricky Nowak, National Speakers Association CD called “Crafting and Delivering Defining Moments”.

Here is an example of a defining moment drawn from the fact pattern of a personal injury case worked on by Med League:

Facts: The driver had just picked up her car at a garage which was supposed to have fixed her brakes. The attorney would say: “Jane pressed her foot against the pedal as she traveled down a hill. NOTHING happened. (Emphasis on “nothing”. (Pause.) She had a choice to make: roll through an intersection against a red light, or steer her car towards a building. (Pause.) She chose the building.”

Contact Med League to discuss our coaching services designed to help sharpen presentation skills.

[Post to Twitter]  [Post to Yahoo Buzz]  [Post to Delicious]  [Post to Digg]  [Post to Reddit]  [Post to StumbleUpon]  What are these?