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Detailed
Table of Contents
About
the authors
The
Persuasive Edge, the revised edition of a classic, The
Persuasion Edge, is a must for every trial lawyer, teacher
and student of law or communication, and anyone else whose practice
or profession depends on human persuasion.
This straight-forward
discussion combines the best academic conclusions from the psychology
of human persuasion and decision-making with the practical knowledge
acquired from litigation throughout the United States, to offer
you a more purposeful and practical approach to improving your
influence and advocacy. The authors’ extensive experience
as trial consultants has given them the opportunity to test modern
persuasion techniques and research by working inside jury trials
and conducting interviews with thousands of real and mock jurors
in a wide variety of civil and criminal cases and training opportunities.
This wealth of experience and unique perspective will assist you
in creating a persuasive strategy for all aspects of legal practice
but especially within the jury trial. This book is not an abstract
discussion of communication and persuasion theory, but a reference
work designed to offer you practical and concrete techniques for
improving your persuasive communication skills.
The authors
begin by identifying communication choices that will help you
create a persuasive strategy for any situation inside and outside
of the courtroom. Next, they demonstrate how the key components
of personal credibility allow you to build an honest relationship
with the jury, and offer specific techniques for capturing juror
attention and securing juror commitment from the very start of
every trial. They devote three chapters to the approach, mechanics
and strategies of effective jury selection, including good voir
dire question design, sound strike strategies, and techniques
for improving your efficacy when voir dire is limited. They also
identify the essential elements of powerful and persuasive opening
statements and offer extensive tips and techniques for all witness
examinations, and excellent methods for presenting compelling
closing arguments. This new edition offers updated and practical
suggestions for the effective use of advanced technology to visually
enhance your persuasive strategy for every jury trial, and provides
rare and insightful advice about improving your persuasive effectiveness
and influence with judges.
Regardless
of your specialty or years of experience, your advocacy will be
enhanced by the deliberate communication choices identified and
illustrated in this book. For everyone working, teaching or studying
in the legal arena, this advanced guide to purposeful persuasion
will change the way you communicate for the better.
About
the authors:
Richard
J. Crawford, of Denver, holds three degrees in communication
including Bachelor’s and Master’s degrees from Southern
Illinois University and a Ph.D. from the University of Oklahoma.
Dr. Crawford served with distinction as a professor at the University
of Northern Colorado and the University of Colorado, including
teaching advocacy inside the law school at this latter institution.
As a professor teaching in the area of forensic communication
and persuasion, he focused his research and publication efforts
on the American jury trial and courtroom communication. For many
years, he ran his own national consulting company and served as
a trial consultant in over 400 jury trials on a wide variety of
both criminal and civil cases. Dr. Crawford has conducted seminars
and lectured to trial lawyers in thirty states and two foreign
countries. When later in his career he joined the prestigious
firm of Holland & Hart, he became the first person nationally
to serve full time as a trial consultant inside a law firm. He
was a founder and past national president of the American Society
of Trial Consultants.
Charlotte
A. Morris, of Raleigh, holds dual undergraduate degrees
in Human Development and Sociology and a Master’s degree
in Litigation Science, all from the University of Kansas. Charlotte
(Charli) Morris has been assisting lawyers in litigation since
1993 and has significant consulting experience in civil and criminal
litigation. She has consulted on a wide variety of case types
including antitrust, contract, class action, condemnation, employment,
environmental, intellectual property, medical malpractice, personal
injury, product liability, premises liability, and securities
litigation. Charli has also frequently served on the faculty of
trial advocacy colleges and has been a featured guest speaker
at Inns of Court, bar association conferences, continuing education
programs, and other litigation practice seminars. She has been
an active member of the American Society of Trial Consultants
since 1993 and currently serves on its Board of Directors.
Detailed
Table of Contents
Related books:
Courtroom
Psychology and Trial Advocacy Human
Factors in the Courtroom |
