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The Expert Witness Marketing Book
Rosalie Hamilton
250 pages
2003, Expert
Communications
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Table
of Contents
The Expert Witness Marketing Book: How
to Promote Your Forensic Practice In a Professional and Cost-Effective
Manner
The only book of its kind written by a legal marketing consultant.
© 2003
How does a seasoned expert witness or a professional who is adding
litigation consulting to his practice market his services to the
legal community?
The Expert Witness Marketing Book:
Describes how to build or increase a client
base of attorneys and insurance personnel.
Defines the specific professional approach required for the legal
market
Offers guidance on management issues such as fee setting and contracts
Teaches the skill of networking
Translates the cyber babble of Internet marketing
Identifies avenues of free publicity and promotion
Explains how to compose a brochure, publish
a newsletter and create advertisements
Contains an extensive resources section with
lists of conferences, publications, and attorney organizations
Table of Contents
I wish this book had been written 30 years ago. Its valuable
wealth of information took me 20 years and a lot of hard knocks
to get. Simply invaluable, you cannot afford to be without it.
-Dan Jackson, CPA, CMC, CFE
This book has "something for everyone." For the would-be
expert, it's a panoramic preview of the arena and the players.
For the practicing expert striving to grow, it's the operational
manual of protocol, strategy and logistics. For the seasoned expert
it's the checklist for validating performance and fine-tuning
skills. -Anne Galvi, M.D.
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Rosalie Hamilton
has worked in sales, marketing, advertising and publishing
for more than twenty years. She was the Expert Witness Marketing
Coordinator for Texas Lawyer newspaper and then its parent
company, American Lawyer Media (now The National Law Journal),
where she wrote EXPERTS newsletter, sold advertising to
experts, and published expert witness directories. Through
her consulting business, Expert Communications, she advises
experts throughout the United States on marketing. She enjoys
helping experts develop their
litigation practice and speaks on legal marketing issues
at expert witness conferences. A native and lifelong resident
of Texas, she now lives in Clearwater, Florida. |
Related books:
Marketing for the Legal Nurse Consultant
Medical Legal Aspects of Pain
and Suffering
Nursing Malpractice
Table of Contents
1.Opening Statements
2.Planning–Your Road Map to Success
3.Fees–I Enjoy My Work, But I Don’t Work for the Fun
of It
4.Contracts–This IS Business
5.Database–Your Most Valuable Business Asset
6.Basic Business Communications– From Business Cards to Brochures
7.Networking–The Key to Your Success
8.Publicity–Most of it is Free
9.Direct Mail–What to Send and to Whom
10.Referral Services–How They Work
11.Advertising–Whether, Where, and How
12.Directory Listings–Why Some Work and Some Do Not
13.The Internet–Experts in Cyberspace
14.Insurance Industry–Another Potential Source of Business
15.Closing Arguments |
