Marketing for the Legal Nurse Consultant

A Guide to Getting All the Clients You Can Handle Using Proven, Low Cost Strategies Betty and John Joos 8 1/2″ x 5 1/2″ 206 pages 2000, Sky Lake Publications Price: $40.00 Quantity:

This book is your most important resource for how-to marketing techniques. Whether you are a beginning or experienced legal nurse consultant, you will benefit from this comprehensive overview of marketing. You will learn how to:

• Target those attorneys that need your services
• Classify prospects and evaluate their needs
• Develop outstanding brochures and cover letters
• Use networks and networking to your advantage
• Master the process of interviewing with prospects
• Use low cost marketing strategies

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Table of Contents

Section 1 – Introduction

Section 2 – Needs-based Marketing

Section 3 – Finding Your Niche

Section 4 – Identifying and Finding Your Target Market

Section 5 – Prospective Clients (Prospects)

Section 6 – How to Turn Prospects Into Clients

Section 7 – Creating Effective Marketing Materials

Section 8 – What You Need to Know About Direct Mail

Section 9 – Your 30 Second Introduction

Section 10 – Mastering The Telephone Contact

Section 11 – Meeting With Prospects

Section 12 – Networking As A Marketing Strategy

Section 13 – Referrals As A Marketing Strategy

Section 14 – Other Low-cost Marketing Strategies

Section 15 – Establishing Your Credibility

Section 16 – How To Keep Clients Once You Get Them

Appendix A – Marketing Checklist and Marketing Flow Sheet

Appendix B – Brochures, Letters, Forms, Etc

Appendix C – References and Resources