Marketing for the Legal Nurse Consultant: A Guide to Getting All the Clients You Can Handle Using Proven, Low Cost Strategies Betty and John Joos 8 1/2" x 5 1/2" 206 pages 2000, Sky Lake Publications Price: $40.00 Quantity: Questions about shipping?

This is your most important resource for how-to marketing techniques. Whether you are a beginning or experienced legal nurse consultant, you will benefit from this comprehensive overview of marketing. You will learn how to:

Target those attorneys that need your services

Classify prospects and evaluate their needs

Develop outstanding brochures and cover letters

Use networks and networking to your advantage

Master the process of interviewing with prospects

Use low cost marketing strategies

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Expert Witness Marketing Book

Table of Contents

Section 1 – Introduction

Section 2 – Needs-based Marketing

Section 3 - Finding Your Niche

Section 4 - Identifying and Finding Your Target Market

Section 5 – Prospective Clients (Prospects)

Section 6 – How to Turn Prospects Into Clients

Section 7 – Creating Effective Marketing Materials

Section 8 - What You Need to Know About Direct Mail

Section 9 - Your 30 Second Introduction

Section 10 - Mastering The Telephone Contact

Section 11 - Meeting With Prospects

Section 12 - Networking As A Marketing Strategy

Section 13 - Referrals As A Marketing Strategy

Section 14– Other Low-cost Marketing Strategies

Section 15 - Establishing Your Credibility

Section 16 - How To Keep Clients Once You Get Them

Appendix A – Marketing Checklist and Marketing Flow Sheet

Appendix B - Brochures, Letters, Forms, Etc

Appendix C - References and Resources