The Expert Witness Marketing Book
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Rosalie Hamilton
250 pages 2003, Expert Communications |
The Expert Witness Marketing Book: How to Promote Your Forensic Practice In a Professional and Cost-Effective Manner
The only book of its kind written by a legal marketing consultant. © 2003
How does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community?
The Expert Witness Marketing Book:
- Describes how to build or increase a client base of attorneys and insurance personnel.
- Defines the specific professional approach required for the legal market
- Offers guidance on management issues such as fee setting and contracts
- Teaches the skill of networking
- Translates the cyber babble of Internet marketing
- Identifies avenues of free publicity and promotion
- Explains how to compose a brochure, publish a newsletter and create advertisements
- Contains an extensive resources section with lists of conferences, publications, and attorney organizations
I wish this book had been written 30 years ago. Its valuable wealth of information took me 20 years and a lot of hard knocks to get. Simply invaluable, you cannot afford to be without it. -Dan Jackson, CPA, CMC, CFE
This book has “something for everyone.” For the would-be expert, it’s a panoramic preview of the arena and the players. For the practicing expert striving to grow, it’s the operational manual of protocol, strategy and logistics. For the seasoned expert it’s the checklist for validating performance and fine-tuning skills. -Anne Galvi, M.D.
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Rosalie Hamilton has worked in sales, marketing, advertising and publishing for more than twenty years. She was the Expert Witness Marketing Coordinator for Texas Lawyer newspaper and then its parent company, American Lawyer Media (now The National Law Journal), where she wrote EXPERTS newsletter, sold advertising to experts, and published expert witness directories. Through her consulting business, Expert Communications, she advises experts throughout the United States on marketing. She enjoys helping experts develop their litigation practice and speaks on legal marketing issues at expert witness conferences. A native and lifelong resident of Texas, she now lives in Clearwater, Florida. |
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- Opening Statements
- Planning: Your Road Map to Success
- Fees: I Enjoy My Work, But I Don’t Work for the Fun of It
- Contracts: This IS Business
- Database: Your Most Valuable Business Asset
- Basic Business Communications: From Business Cards to Brochures
- Networking: The Key to Your Success
- Publicity: Most of it is Free
- Direct Mail: What to Send and to Whom
- Referral Services: How They Work
- Advertising: Whether, Where, and How
- Directory Listings: Why Some Work and Some Do Not
- The Internet: Experts in Cyberspace
- Insurance Industry: Another Potential Source of Business
- Closing Arguments
