Recently, when conducting training for the U.S. Army Corps of Engineers’ Leadership Development Program (LDP), we helped prepare participants for their “final” – a 45-minute briefing to the Brigadier General and his senior leadership team.

Upon being introduced to the 23 participants, I was impressed right from the start. Each person greeted me with a strong handshake while looking me straight in the eye. Holding my gaze for just those few moments communicated confidence, credibility, and connection. I know these are big words for such a simple gesture, and yet direct eye contact conveys that and more. It says, “I am important – and so are you.” This resonated with me for two reasons. First, since I was coming from a military family, the participants’ demeanor made me feel immediately welcome. Second, it is this sense of engagement that every presenter wants to build among his or her audience. As an attorney, you may be presenting to mediators or the jury.

As a legal nurse consultant, you may be testifying as an expert or presenting medical issues to a group of attorneys. Use your eyes to engage your audience. This is critical to creating a sense of confidence, establishing credibility, and building rapport.

Make your next presentation an eye-opening experience

So, how can you use eye contact to elevate the effectiveness of your next presentation? As a start, I suggest you arrive at least 30 minutes before audience members start to assemble. (The audience may be other attorneys at a mediation or the jury and attorneys in a courtroom or conference room.) This allows you to greet your listeners as they gather, following the same protocol the LDP participants extended to me.

The initial greeting with direct eye contact helps build rapport, which turns into support during your presentation. Once you’re introduced – but before you say a word – stop, look out at your audience directly, and smile. This “pause and welcome” moment (as I call it) allows your audience to get settled, helps make a strong connection, and establishes your authority. This may feel awkward at first but compare it to how you greet a house guest when they enter your home. It’s not that different – you’re fostering a sense of hospitality that allows people to connect with you.

Managing meaningful eye contact

During your presentation, shoot for a minimum of 90% direct, continuous and roving eye contact. “Direct” is looking for your listeners right in the eye, not over their heads or at the back wall. By “continuous and roving,” I mean scan the room – looking at people seated right and left, front and center, and in the back. That may mean turning your head, panning your body, or walking around.

You may find it helpful to pick out several friendly faces scattered around the room – those people you welcomed upon arrival – and direct your eye contact at them. End your remarks by looking out, scanning the audience, and smiling. Like putting a period at the end of a sentence, this gesture signals completion and allows your listeners to realize you are completed. It also gives you a chance to take a breath and connect with your audience one last time.

Remember, if you want “all eyes on you,” you need to be “all eyes.” By following these best practices for strong eye contact, you’ll be much better able to communicate that valuable sense of confidence, credibility, and connection to your own audience.

Med League provides medical expert witnesses to trial lawyers. Please call us at (908)788-8227 or contact us today to discuss your next case.